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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Inventory rule target landing page URL column

Shows the landing page URL that is specified in an inventory rule in a manual campaign.

In a manual campaign, you can create an inventory rule that dynamically inserts values from your inventory feed into landing page URLs for keywords. For example, you could create a rule with this dynamic URL:
https://www.example.com/[CATEGORY]
When a user's query matches a keyword in that ad group, DS will substitute [CATEGORY] for an actual brand name in your inventory feed, such as:
https://www.example.com/electronics

The URL will be applied to all keywords in the ad group, unless you're applying the inventory rules at the keyword level.

This column isn't applicable in an inventory keyword campaign, so it is always empty in an inventory keyword campaign.

Add this column to a report
  1. Navigate to an AdWords engine account or lower scope.

  2. Click the Inventory ▼ tab and select Inventory rules.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.
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