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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Inventory rule column

The name of an inventory rule.

When you add inventory rules to a manual campaign, you specify a name for each rule.

When you set up ad templates or keyword templates in an inventory keyword campaign, DS automatically creates rules for each ad group and names them Automatic.

Add this column to a report
  1. Navigate to an AdWords engine account or lower scope.

  2. Click the Inventory ▼ tab and select Inventory rules.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.
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