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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Dynamic search ad target column

Displays the criteria you specified when created a dynamic target.

For example, this target specifies three criteria for selecting pages:
AND( CATEGORY="shoes/outdoor/sneakers", PAGE_CONTENT CONTAINS "mens", PAGE_TITLE CONTAINS "casual")

Add this column to a report
  1. Navigate to an AdWords engine account, campaign, or ad group.
  2. Click the Targets tab and select Dynamic ad targets.
    If you don't see Dynamic ad targets, the current scope is not set up for dynamic search ads.
  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. In the Search for columns box, type the column name.
    3. Click + next to the column name to add the column to the Selected columns list.
    4. Click Apply.
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