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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Engine bid strategy ID column

AdWords portfolio bid strategy

Displays the unique ID AdWords assigned when you created a portfolio bid strategy.

This column will contain data only after you create at least one portfolio bid strategy in AdWords and Sync the change into DS.

Add this column to a report

  1. Navigate to an AdWords engine account.
  2. Click the More ▼ tab and then click AdWords bid strategies.
  3. Click the Columns button above the performance summary graph.
  4. In the Search for columns box, enter the column name.
  5. Click + next to the column name to add it to the Selected columns list.
  6. Click Apply.
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