Engine bid strategy name column

AdWords portfolio and standard bid strategies

Displays the name you specified when you created a portfolio bid strategy in AdWords.

This column will contain data only after you create at least one portfolio bid strategy in AdWords and Sync the change into DS.

If an AdWords standard bid strategy is applied to the campaign, the column displays the effective bid strategy name in parenthesis, for example, (manual; Enhanced CPC)

AdWords standard bid strategy type Effective bid strategy name shown in Engine bid strategy name column
Manual bidding with ECPC turned on (manual; Enhanced CPC)
Target CPA (Target CPA;  amount of target CPA)
Maximize Clicks (Maximize Clicks; amount of maximum CPC)


Add this column to a report

  1. Navigate to an AdWords engine account.
  2. Click the Campaigns tab.
  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + to add the column to the Selected columns list.

    4. Optional. Drag the column where you want it in the list.

    5. Click Apply.
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