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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Engine bid strategy name column

AdWords portfolio bid strategy

Displays the name you specified when you created a portfolio bid strategy in AdWords.

This column will contain data only after you create at least one portfolio bid strategy in AdWords and Sync the change into DS.

Add this column to a report

  1. Navigate to an AdWords engine account.
  2. Click the Campaigns tab.
  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + to add the column to the Selected columns list.

    4. Optional. Drag the column where you want it in the list.

    5. Click Apply.
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