Engine bid strategy name column
Displays the name you specified when you created a portfolio bid strategy in AdWords.
Add this column to a report
- Navigate to an AdWords engine account.
- Click the Campaigns tab.
If the column isn't already in the reporting table:
Click the Columns button above the performance summary graph.
In the Search for columns box, type the column name.
Click + to add the column to the Selected columns list.
Optional. Drag the column where you want it in the list.
- Click Apply.