Engine bid strategy name column
Displays the name you specified when you created a portfolio bid strategy in AdWords.
If an AdWords standard bid strategy is applied to the campaign, the column displays the effective bid strategy name in parenthesis, for example, (manual; Enhanced CPC)
|AdWords standard bid strategy type||Effective bid strategy name shown in Engine bid strategy name column|
|Manual bidding with ECPC turned on||(manual; Enhanced CPC)|
|Target CPA||(Target CPA; amount of target CPA)|
|Maximize Clicks||(Maximize Clicks; amount of maximum CPC)|
Add this column to a report
- Navigate to an AdWords engine account.
- Click the Campaigns tab.
If the column isn't already in the reporting table:
Click the Columns button above the performance summary graph.
In the Search for columns box, type the column name.
Click + to add the column to the Selected columns list.
Optional. Drag the column where you want it in the list.
- Click Apply.