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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Engine bid strategy type column

AdWords portfolio bid strategy

Displays the type of AdWords portfolio bid strategy, such as Target CPA, Target Search Page Location, and so on, if an AdWords portfolio bid strategy is applied to the campaign. If the AdWords bid strategy is set to manual bidding, the column displays Manual CPC. 

This column will contain dashes (---) until you create at least one portfolio bid strategy in AdWords and sync the change into DS.  On the Ad groups tab, the column will also display dashes (---) if the AdWords bid strategy is inherited.

Add this column to a report
  1. Navigate to an AdWords engine account.
  2. Click the Campaigns, Ad groups or Keywords tab.
  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + to add the column to the Selected columns list.

    4. Optional. Drag the column where you want it in the list.

    5. Click Apply.
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