DoubleClick Search overview

Click type

A component or property of an ad, such as the headline or offer, that customers can click.

When you segment a report by click type, DoubleClick Search (DS) reports the following statics from the engine for each type of click to let you compare the performance of each ad component.

  • Clicks
  • Impr
  • Cost
  • CTR
  • Avg CPC
  • Avg pos
  • Conversions

Click type reports also include visits.

"Unknown" click type

When you segment a report, you may see some clicks attributed to the Unknown click type. This may be due to any of the following issues:

  • A communication error.
  • If an engine adds new click types, there may be a delay before reporting data for the new click type is available through the engine's API. After the engine adds API support, DS can attribute new clicks to the new click type, and may be able to attribute some of the previously Unknown clicks to the new click type depending on how long ago the Unknown clicks were reported.

Display conversions and visits stats

To display AdWords conversion and visit stats in DS, you are required to enable auto-tagging for your AdWords accounts. DS reports conversion and visit stats from the day auto-tagging is enabled. If auto-tagging was enabled before you segment the report by click-type, DS can report on the past 90 days of conversion and visit stats. Learn more.

 

 

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