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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Keyword near match column

(AdWords only) Indicates whether Keyword matching is enabled for an AdWords campaign.

If the keyword matching setting is enabled, AdWords includes close variants for phrase and exact match keywords.

Add this column to a report
  1. Navigate to an advertiser.

  2. Click the Campaigns tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

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