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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Sitelink text column

For AdWords sitelinks

Contains the link text and description that displays for a sitelink.

To change the link text or description, click and edit the text in the Sitelink text column.

In a downloaded report, the corresponding columns are:

  • Sitelink display text
  • Sitelink Description1
  • Sitelink Description2

For Bing Ads sitelink extensions

Contains the link text for all sitelinks that are in a sitelink extension.

Add this column to a report
  1. Navigate to an AdWords or Bing Ads engine account, campaign, or ad group.

  2. Click the Extensions▼ tab and select Sitelinks.

  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. In the Search for columns box, type the column name.
    3. Click + next to the column name to add the column to the Selected columns list
    4. Click Apply.
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