Sitelink text column

For AdWords sitelinks

Contains the link text and description that displays for a sitelink.

To change the link text or description, click and edit the text in the Sitelink text column.

In a downloaded report, the corresponding columns are:

  • Sitelink display text
  • Sitelink Description1
  • Sitelink Description2

For Bing Ads sitelink extensions

Contains the link text for all sitelinks that are in a sitelink extension.

Add this column to a report
  1. Navigate to an AdWords or Bing Ads engine account, campaign, or ad group.

  2. Click the Extensions▼ tab and select Sitelinks.

  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. In the Search for columns box, type the column name.
    3. Click + next to the column name to add the column to the Selected columns list
    4. Click Apply.
Was this article helpful?
How can we improve it?