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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

GA bounces column

Displays the total number of times, as reported by Google Analytics, that a visitor clicked a paid search ad, started a session on your site, and left without interacting with any other pages.

Only available after you link your DoubleClick Search (DS) advertiser with a Google Analytics web property. Learn more about reporting on Google Analytics data from DS.

For example on the Keywords tab, this column shows the number of bounces attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the total number of bounces attributed to all keywords in the report.

You can use this column in a formula column by specifying the GA_bounces variable. Most often, this column is used to calculate other values such as Bounce Rate which equals GA_bounces/Sessions.

Looking for more information about Google Analytics metrics?

Visit the Google Analytics help center.

Add this column to a report
  1. Navigate to an advertiser or lower scope, or navigate to a bid strategy.

  2. Click the Engine accounts, Campaigns, Ad groups, Ads, or Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

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