Mobile pref column

Specifies the device preference for an ad or AdWords sitelink. (Not applicable on all engines.)

Mobile preferred gives the ad or AdWords sitelink preference to display on mobile devices. If the ad group contains only ads set to Mobile preferred, a mobile-preferred ad may also appear on desktop and laptop computers and tablets. Learn more.

Add this column to a report
  1. Navigate to an engine account or lower scope.

  2. Click the Ads tab, or in an AdWords account Click the Extensions▼ tab, then select Sitelinks.

  3. Click the Columns button above the performance summary graph.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

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