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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Effective landing page column

(Applicable only in engine accounts that don't support shared templates.) Displays a keyword's landing page URL after DS applies a URL template.

When you use a URL template, DS copies the landing page URL that you specify for a keyword, adds the parameters and tracking URL from the template, and saves the result in this column. When a customer clicks an ad, DS forwards the customer to the URL you see in this column.

In accounts that support shared templates, DS traffics the landing page URL and URL templates to the engine, and the engine applies the template when it serves an ad.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

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