Goal column

Displays the type of goal that is specified for a bid strategy, such as Conversions, Revenue, Keyword position.

Add this column to a report

1. Navigate to an advertiser.

2. In the upper right corner, select a date range.

3. In the left navigation panel, click Bid strategies.

4. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name.

   3. Click + next to the column name in the Available columns list.

5. Click Apply.