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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Current keywords column

Displays the number of keywords that a DS bid strategy is currently managing, if the selected time range includes the current date, yesterday's date, or two days before the current date (the day before yesterday). 

The number includes keywords that the bid strategy has been applied to directly, as well as keywords that are inheriting the bid strategy from the ad group or campaign.

For example, if today's date is October 16th, the current keywords column would display a total number of keywords for the following date ranges:

  • October 10th - October 16th
  • Last 7 days
  • October 10th - October 15th
  • September 1 - October 14th

The Current keywords column would display a zero if the date range were September 1 - October 13th because the date range doesn't include the current date, or up to two days before the current date.

Add this column to a report

  1. Navigate to an advertiser.

  2. Select a time range for a report that includes today, or at least two days before today's date.

  3. In the left navigation panel, click Bid strategies.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name to add the column to the Selected columns list.

  5. Click Apply.

 

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