Bid strategy conversions column

Displays the total number of conversions that are specifically targeted by the bid strategies within the scope of the report. The metrics in this column are click-date aligned.

In contrast to the Actions and Transactions columns (that you can add to the reporting table), this column counts only the conversions that are specifically targeted by the bid strategy. The Actions and Transactions columns list all conversions for keywords that are managed by the bid strategy, even if some of those conversions occurred outside of the bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_conversions variable.

Add this column to a report

1. Navigate to an advertiser.

2. In the upper right corner, select a date range.

3. Do any of the following:

   • To view the performance for all bid strategies, in the left navigation panel, click Bid strategies.

     Alternatively, to view the performance of selected bid strategies, select the check boxes and click Filter to select bid strategies or filter the report to include only the bid strategies that you want.

   • To view the performance of a specific bid strategy:

     1. In the left navigation panel, click Bid strategies.

     2. Click the name of the bid strategy.

     3. Click the Overview or Keywords tab.

4. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name.

   3. Click + next to the column name to add the column to the Selected columns list.

5. Click Apply.