Result type column (paid and organic report)

The type of search result that Google users clicked.

Possible values are:

  • Organic only: Users who entered this query only clicked unpaid search results.
  • Paid only: Users who entered this query only clicked ads.
  • Paid and Organic: Some users who entered this query clicked unpaid search results while others clicked ads (and some may have clicked both).
Add this column to a report
  1. Navigate to an AdWords engine account, campaign or ad group.
  2. Click the Keywords tab and select Paid and organic queries.
  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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