Paid CTR column (paid and organic report)
The click-through rate for an ad, which is how often people who see your ad end up clicking it after entering the query listed in the Search query column.
Paid impressions / Paid clicks
You can use this column in a formula column by specifying the
- Navigate to an AdWords engine account, campaign or ad group.
- Click the Keywords tab and select Paid and organic queries.
- If the column isn't already in the reporting table:
Click the Columns button above the performance summary graph.
In the Search for columns box, type the column name
Click + next to the column name in the Available columns list.