Paid CTR column (paid and organic report)

The click-through rate for an ad, which is how often people who see your ad end up clicking it after entering the query listed in the Search query column.

Calculated as:
Paid impressions / Paid clicks

You can use this column in a formula column by specifying the Paid_CTR variable.

Add this column to a report
  1. Navigate to an AdWords engine account, campaign or ad group.
  2. Click the Keywords tab and select Paid and organic queries.
  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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