The importance of the DoubleClick Search account structure
When you're planning and setting up your DS account, it's critical to make sure the account is configured based on how all your teams will use it. At the beginning of the setup period, work with your DS representative to decide how you want to structure your advertisers, as there are significant reporting and trafficking implications based on how you set up an advertiser account.
In DS, conversion tracking is managed at the advertiser level through the creation of Floodlight tags. Once these tags have been placed on the advertiser's site, all conversion data will be processed (and conversion credit attributed) based on how you've configured your advertiser.
Get access to DoubleClick Search
DoubleClick Search is the platform used for day-to-day campaign management, reporting and bid optimization. You can access DS at https://www.google.com/doubleclick/search/
Before you can be granted access to DoubleClick Search by an agency manager, you're required to have a Google Account. The Google Account provides a single sign-on for DoubleClick products and for other Google products such as AdWords, AdSense, and Analytics.
We encourage you to associate your work (corporate) email address (firstname.lastname@example.org) with a Google Account.
Currently, users can only be added/removed by an Agency manager. Learn more about managing user access.