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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Effective mobile bid adjustment % column

AdWords, Bing Ads, and Yahoo! Gemini

Displays the mobile bid adjustment that is in effect for an ad group or its keywords.

Depending on the engine type you can set a mobile bid adjustment at the campaign level. All ad groups and keywords inherit this setting by default, in which case the campaign's setting is in effect. Individual ad groups can override the setting; all keywords in such an ad group use the ad group's setting instead of the campaign's setting.

You can use this column in a formula column by specifying the Effective_mobile_bid_multiplier variable.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. Click the Ad groups or Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Type the column name in the search box.

  5. Click + next to the column name to add the column to the Selected columns list.

  6. Click Apply.

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