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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

URL parameters column

Specifies static query strings for DS to append just before redirecting to a landing page URL.

Instead of using this column, add query strings to a URL template. Learn more about adding URL parameters.

DS applies the parameters specified in the URL parameters column as well as any parameters in the URL template that's in effect. If the same parameters are specified in both the "URL parameters" column and the effective URL template, duplicate parameters will be sent to the landing page.

To use this column in a formula column, specify the Keyword_url_params variable.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

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