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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Adjust the performance summary graph

Get a visual overview of performance by viewing and adjusting the performance summary graph.

  1. Navigate to any reporting table.
    For example, navigate to a campaign and click the Ad groups tab.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click on the advertiser that contains the engine account.

    5. In the Account list, click on the engine account that contains the campaign.
    6. In the Campaign list, click on the campaign.

    7. Click Apply or press the Enter key.

    DoubleClick Search displays the campaign page.

  2. Click a metric in the summary of data below the graph, and the graph displays the performance of that metric.
    For example, click the Impr metric, and the graph will show the number of impressions over the time range that you've set for the reporting table.
    Click a metric to update the performance summary graph.

  3. To add a second metric, click the Select a metric list and select a metric.
    Add a metric to the performance summary graph.

  4. Hover over a point in the graph to display the date and value of the selected metric.

Some metrics are not available in the summary graph

The performance summary graph does not display metrics that already aggregate data from other items. For example, Clicks with extension showing counts clicks on any part of an ad when a particular ad extension was showing. The number reported for one extension may include clicks on other extensions that currently appear in the report. If the summary graph added these two individual rows together, some of the clicks would be counted twice and the summary amount would be inflated.

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