DoubleClick Search overview
Custom Floodlight column
A custom Floodlight column is a column you create to report on conversions tracked by a specific Floodlight activity or activity group.
Standard Floodlight columns such as Actions and Trans report the number of actions and transactions reported by all Floodlight activities in the advertiser. To view metrics from specific Floodlight activites or combinations of activities, create a custom Floodlight column.