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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

AW all conv value column

The total value of all tracked conversions (such as online sales recorded by AdWords Conversion Tracking) plus other types of conversions, including cross-device, cross-browser, phone call, in-app,  and store visit conversions during the date range that you've selected.

This is usually equal to the total revenue driven by your ads.

You can use this column in a formula column by specifying the AW_All_conv_value variable.

Add this column to a report
  1. Navigate to an advertiser, AdWords engine account, or AdWords campaign.
  2. Click the Engine accounts, Campaigns, or Ad groups tab.
    Note that the Engine accounts tab is available only when you navigate to an advertiser, and the Campaigns tab is available only when you navigate to an advertiser or engine account.
  3. Select a time range.
  4. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.
    2. Next to Available columns, type the column name in the search box and press the Enter key.
    3. Click + next to the column name in the Available columns list.
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