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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Avg CPM column

Displays the average cost per 1000 impressions (CPM) of ads during the report's time range.

When this column appears in a keywords reporting table, the column displays the average cost of impressions that are attributed to each keyword.

You can use this column in a formula column by specifying the CPM variable.

Add this column to a report
  1. Navigate to an advertiser, engine account, bid strategy, or label.

  2. Select a time range.

  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. Next to Available columns, type the column name in the search box and press the Enter key.

    3. Click + next to the column name in the Available columns list.

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