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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid strategy column

Displays the name of a bid strategy.

On the Campaigns tab, this column indicates the bid strategy that has been applied to the campaign. Likewise, on the Ad groups and Keywords tabs, this column indicates the effective bid strategy for each ad group and keyword.

You can use this column in a formula column by specifying the Bid_strategy variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Bid strategies.
    The column appears by default.

Alternatively, you can do the following:

  1. Navigate to an advertiser or lower scope.

  2. Click the Campaigns tab, Ad groups tab, or Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Type the column name in the Search for columns box.

  5. Click + next to the column name in the Available columns list.

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