AW view-through conv column

Displays the number of view-through conversions as recorded by AdWords Conversion Tracking. A view-through Conversion occurs when a customer sees an image or rich media ad, then later completes a conversion on your site.

You can use this column in a formula column by specifying the AW_View_through_conv variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  4. Click Apply.

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