AW conv rate column

Divides the number of conversions in the AdWords "Conversions" column by the total number of clicks: AW conversions / Clicks.

You can use this column in a formula column by specifying the AW_Conversion_rate variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  4. Click Apply.

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