Search
Clear search
Close search
Google apps
Main menu

Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

AW conv rate column

Divides the number of conversions in the AdWords "Conversions" column by the total number of clicks: AW conversions / Clicks.

You can use this column in a formula column by specifying the AW_Conversion_rate variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  4. Click Apply.

Was this article helpful?
How can we improve it?