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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Ad name column

An optional short description of an ad. The ad name is not part of the actual ad.

You can specify an ad name to help organize and report on your ads. You can simply look at the ad name to see which ad you're reporting on, so you don't need to read the entire ad text. Learn how to add or update an ad name.

You can use this column in a formula column by specifying the Ad variable.

Add this column to a report
  1. Navigate to an engine account or lower scope.

  2. Click the Ads tab.

  3. Click the Columns button above the performance summary graph.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

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