Segment reports

About segmenting reports

Segments add granularity to your reports.

Most reports in DoubleClick Search enable you to quickly understand the overall performance of an advertiser, engine account, campaign, and so on. To drill down and uncover subtleties in the data that may reveal deeper insights, you can segment a report.

Example: View ad and keyword performance at the same time

You can use segments to see how each ad/keyword combination is performing:

  • Break down your keywords by the ads the user clicked after using the keyword as a search term:

    On the Keywords tab, click the Segment button in the toolbar above the performance summary graph, select Ad, and click Apply.

  • Break down your ads by the keywords the user searched on before clicking the ad:

    On the Ads tab, click the Segment button in the toolbar above the performance summary graph, select Keyword, and click Apply.

Example: Use segments to drill down

For example, the Actions column in a keywords report initially displays the total number of action conversions that occurred on all device types and that were recorded by all Floodlight activities.

Keyword Ad group Match type Actions
red shoes Shoes phrase 10

If you want to dig deeper into this data, you can segment the report by Floodlight activity. If four Floodlight activities are set up for your advertiser, each keyword will be split into four rows. Each row displays the metrics that were recorded by a single Floodlight activity.

Keyword Ad group Match type Floodlight activity Actions
red shoes Shoes phrase Thank you page 0
red shoes Shoes phrase Request catalog 2
red shoes Shoes phrase Locate store 5
red shoes Shoes phrase Check store inventory 3

For even more details, you can also segment by device type and see if the conversions occurred on desktops, tablets, or mobile devices. (Reports with Floodlight segments only include rows for objects with conversions.)

Keyword Ad group Match type Floodlight activity Device type Actions
red shoes Shoes phrase Thank you page Desktop 0
red shoes Shoes phrase Request catalog Desktop 1
red shoes Shoes phrase Request catalog Tablet 1
red shoes Shoes phrase Locate store Desktop 1
red shoes Shoes phrase Locate store Mobile 3
red shoes Shoes phrase Locate store Tablet 1
red shoes Shoes phrase Check store inventory Desktop 2
red shoes Shoes phrase Check store inventory Tablet 1

If you download the report, the data in the download will be segmented as well.

Known issue

If you specify segments that return large amounts of data (such as segmenting by day when the report range is set to a long period of time, or specifying many segmentations in a report that already shows a large amount of data), it might take a long time to display data in the report or you might see an error.

Ready to get started?

Segment a report.

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