DoubleClick Search overview

Redirect URL

A redirect URL sends a customer to a tracking service before forwarding the customer onto the advertiser's site. The DoubleClick Search clickserver URL is a redirect URL that can forward to the advertiser's site or to another redirect URL.

For example, here’s a simple landing page URL for a keyword:
https://www.myproduct.com?p_id=42

Here's a landing page URL that directs a user's click to an additional tracking service before going to the advertiser's web site:
https://example.tracker.com/c_id=123&t_url=https://www.myproduct.com?p_id=42&utm_cm=BrandedCampaign

When a customer clicks an ad, DS forwards the customer to
https://example.tracker.com
which would usually record data about the click and then forward to
https://www.myproduct.com?p_id=42.

If you're using the same redirect URL for all keywords, ads, or sitelinks in an ad group, campaign, or engine account, you can simplify maintenance if you specify the redirect URL in a DS URL template. (In an AdWords account, all redirect URLs are required to be specified in a DS URL template.)

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