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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Ad group column

Displays the name of an ad group.

You can use this column in a formula column by specifying the Ad_group variable.

Add this column to a report
  1. Navigate to an advertiser or lower scope.

  2. Select a time range.

  3. Click the Ad groups, Keywords, or Ads tab.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. Next to Available columns, type the column name in the search box and press the Enter key.

    3. Click + next to the column name in the Available columns list.

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