Wt action conv % column

Displays weighted actions divided by clicks. This percentage gives you an indication of how frequently customers are completing weighted actions based on the number of clicks.

For example, if 10 users click on an ad, four of them sign up for catalog subscriptions, and the weight is two, the Weighted Action Conversion Percentage will be 80%, calculated by (4 x 2) / 10.

Only applicable after you set up weighted Floodlight instructions. Learn more about reporting on weighted actions in Search Ads 360.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the "Search for columns" box, type the column name.

   3. Click + next to the column name in the "Available columns" list.

4. Click Apply.