GA avg session duration column

Displays the average session duration for sessions attributed to paid-search clicks by Google Analytics.

Only available after you link your DoubleClick Search (DS) advertiser with a Google Analytics web property. Learn more about reporting on Google Analytics data from DS.

For example on the Keywords tab, this column shows the average session duration attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the average session duration for all keywords in the report.

When viewed in a reporting table, this column shows durations in the hh:mm:ss format (for example, 00:05:00 for 5 minutes).

You can use this column in a formula column by specifying the GA_session_duration variable.

Looking for more information about Google Analytics metrics?

Visit the Google Analytics help center.

Add this column to a report
  1. Navigate to an advertiser or lower scope, or navigate to a bid strategy.

  2. Click the Engine accounts, Campaigns, Ad groups, Ads, or Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

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