Display impr share column

(Applicable to Google only) The impressions you’ve received on the Display Network divided by the estimated number of impressions you were eligible to receive.

Learn more about reporting on impression share in DS.

Add this column to a report
  1. If you have access to multiple advertisers, you can view impression share at the agency level and compare impression share across advertisers.

    Otherwise, navigate to an advertiser or to a specific AdWords or Bing Ads engine account.

  2. Click the Engine AccountsCampaigns or Ad groups tab.

  3. Select a time range.
  4. Above the performance summary graph, click the Columns button.

  5. In the Search for columns box, type the column name.

  6. Click + next to the column name in the Available columns list.

  7. Click Apply.

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