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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Display lost IS (rank) column

(Applicable to Google only) The percentage of time your ads weren’t shown on the Display Network due to poor Ad Rank.

Learn more about reporting on impression share in DS.

Add this column to a report
  1. If you have access to multiple advertisers, you can view impression share at the agency level and compare impression share across advertisers.

    Otherwise, navigate to an advertiser or to a specific AdWords or Bing Ads engine account.

  2. Click the Engine AccountsCampaigns or Ad groups tab.

  3. Select a time range.
  4. Above the performance summary graph, click the Columns button.

  5. In the Search for columns box, type the column name.

  6. Click + next to the column name in the Available columns list.

  7. Click Apply.

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