Display lost IS (budget) column

(Applicable to Google only) The percentage of time that your ads weren’t shown on the Display Network due to insufficient budget. This data is available at the campaign level only.

Learn more about reporting on impression share in DS.

Add this column to a report
  1. Navigate to an AdWords engine account and click the Campaigns tab.

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

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