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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

% of optimal cost column

Displays how a bid strategy's actual cost compares to its optimal cost within the report's date range. This is calculated as actual cost / optimal cost.

For example:

  • A value of 100% indicates that your actual cost was exactly on target with your bid strategy.

  • A value less than 100% indicates that the bid strategy is over-performing.

  • A value greater than 100% indicates that the bid strategy is under-performing.

Learn more about analyzing bid strategy performance.

Add this column to a report
  1. Do one of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name.

  5. Click + next to the column name in the Available columns list.

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