% of optimal cost column

Displays how a bid strategy's actual cost compares to its optimal cost within the report's date range. This is calculated as actual cost / optimal cost.

For example:

  • A value of 100% indicates that your actual cost was exactly on target with your bid strategy.

  • A value less than 100% indicates that the bid strategy is over-performing.

  • A value greater than 100% indicates that the bid strategy is under-performing.

Learn more about analyzing bid strategy performance.

Add this column to a report
  1. Do one of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name.

  5. Click + next to the column name in the Available columns list.

Was this article helpful?
How can we improve it?