Bid strategy % of optimal cost column

Displays how a bid strategy's actual cost compares to its optimal cost within the report's date range. This is calculated as actual cost / optimal cost.

For example:

• A value of 100% indicates that your actual cost was exactly on target with your bid strategy.

• A value less than 100% indicates that the bid strategy is over-performing.

• A value greater than 100% indicates that the bid strategy is under-performing.

Learn more about analyzing bid strategy performance.

You can use this column in a formula column by specifying the Bid_strategy_percent_of_optimal_cost variable.

Add this column to a report

1. Do one of the following:

   • Navigate to an advertiser. Then in the left navigation panel, click Bid strategies.

   • Navigate to an advertiser or lower scope. Then click the Keywords tab.

   • Navigate to a Shopping campaign or an ad group in a Shopping campaign. Then click the Targets▼ tab and click Product groups.

2. Select a time range.

3. Above the performance summary graph, click the Columns button.

4. In the Search for columns box, type the column name.

5. Click + next to the column name to add the column to the Selected columns list.

6. Click Apply.