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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Traffic time column

Displays the amount of time it took to traffic a change in an account, from the instant that DS detected the change until the instant the change was successfully trafficked to the engine.

The column displays --- (dashes) if DS hasn't trafficked the object yet.

Not in date range displays if the object did not traffic during the selected time range in the UI. If you see this, you can set a later end date and see if the value in this column changes to a time.

Learn more about viewing the history of account changes in DS.

View this column in a report
  1. Select a time range for the report.

  2. Navigate to the campaigns, ad groups, ads, keywords, labels, or bid strategies whose change history you want to see.

  3. In the toolbar above the performance summary graph, click Change history.
    The column appears in the reporting table by default.

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