Displays who or what initiated a change in an account.
- User interface: A DS user made the change in the UI.
- Bulksheets: A DS user made the change via upload.
- Bid opt: The DS bid strategy system made the automated change.
- Sync: Change is the result of an inbound sync.
- System: The DS system made the change to fix an internal issue.
Learn more about viewing the history of account changes in DS.
View this column in a report
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Select a time range for the report.
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Navigate to the campaigns, ad groups, ads, keywords, labels, or bid strategies whose change history you want to see.
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In the toolbar above the performance summary graph, click Change history.
The column appears in the reporting table by default.