Changes column

Describes a change that has occurred in an engine.

Depending on the change, the Changes column is subdivided into the following columns:

Column name	Description
Summary	Displays a summary of the change.
Event type	Displays the type of change that has occurred in an account. Here are some of the most common event types, and examples of what might have changed: General: Creation: Campaign, label, bid strategy, etc., was created. Name: Advertiser, ad group, bid strategy, etc. Status: DS status changed. Other: Change that doesn’t fit in any of the existing categories. For accounts, campaigns, etc.: Account settings: Username, password, and/or launch date. Ad group setting: Start/end date or a target. Bid: Max CPC Budget: Campaign budgets Campaign setting: Target or start/end date Default bid: Max CPC, Broad/Exact/Phrase/Content bid Engine status: Approved, paused, etc. Trafficking: Update was sent to the engine. URL: Landing page URL, clickserver URL, clickserver URL For bid strategies: Bid strategy: Added/removed a bid strategy to/from a keyword Bid strategy setting: Minimum/maximum strat bid CPA conversion type: Whether CPA is calculated with actions (spend / actions) or transactions (spend / transactions). CPA target: Target dollar amount for a CPA bid strategy. ERS target: Target percentage for an ERS bid strategy. Floodlight tag target: ERS or CPA target for Floodlight bid strategy. Monthly spend target: For position range bid strategies. Position range: For bid strategies with a Position goal or for other types of bid strategies that specify a position constraint.
Old value/New value:	Values before and after the change. Here are some examples: Active: Object is being served on the search engine. Synchronized: Change has been successfully applied to the engine. Pending: Change to the object is in the process of being sent to the engine. Removed: Object is removed from the engine.

Learn more about viewing the history of account changes in DS.

View this column in a report

1. Select a time range for the report.

2. Navigate to the campaigns, ad groups, ads, keywords, labels, or bid strategies whose change history you want to see.

3. In the toolbar above the performance summary graph, click Change history.
   The column appears in the reporting table by default.