Add inventory rules and templates to a manual campaign

Add inventory rules to an ad group

An inventory rule can carry out one of the following actions:

  • Update ad copy.
    DS will traffic product-specific ad copy for the products in your inventory feed. If you add products or change product data in your feed, DS will update and traffic new ad copy.
  • Pause/unpause keywords based on the availabilty of products.
  • Update the landing page URL of keywords based on changes in the inventory feed.
    You can also update the param1 and param2 keyword properties, which can be used to dynamically update ad copy based on the keyword that matches a customer's query.

In an ad group, you can create one inventory rule for each type of action. That is, you can create one rule to update ad copy, another rule to pause/unpause keywords, and another rule to update landing page URLs.

To create inventory rules from the UI:

  1. Navigate to an ad group.

    Steps for navigating to an ad group
    1. In the left navigation pane, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click the advertiser that contains the engine account.

    5. In the Account list, click the engine account that contains the campaign.

    6. In the Campaign list, click the campaign that contains the ad group.

    7. In the Ad group list, click the ad group.

    8. Click Apply or press the Enter key.

    DoubleClick Search displays the ad group page.

  2. Click the Inventory Rules tab.

  3. In the Action column, click the Add button for the type of rule you want to create.
    For example, to create a rule that changes landing page URLs, click Action in the Update KW properties row.

    Note that you can only create one rule in an ad group for each type of action. So if you've already created a rule that updates keyword properties, you can't create another rule for updating keyword properties in the same ad group.

  4. In the settings that appear, name your inventory rule.

  5. Refine the list of products in the Product selection section. For a description of many of the inventory attributes you can use to select products, see Inventory attributes.

  6. If you're creating a rule that:

    • Updates ad copy, select an ad template.

      DS will remove any regular ads that already exist in this ad group when you create an inventory rule that updates ad copy. An ad group can contain regular ads or ads generated from ad templates but not both.

    • Pauses the keywords in this ad group, specify criteria that will cause the keywords to pause. Use the Add attribute or metric list to insert inventory attributes into the criteria.
      See Inventory attributes and template functions for more information.
    • Changes landing page URLs, create a URL that changes based on attributes from the inventory account. Use the Add attribute or function list to insert inventory attributes and template functions into the URL.
      See Inventory attributes and template functions for more information.

You can click the Preview matching products button to see a preview of the products that will match your updated rule before you save it.

To edit existing rules, navigate to a campaign or ad group and click the Inventory Rules tab. In the Action column, click an Edit button.