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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid strategy health column

The Bid strategy health column helps you diagnose and fix issues that prevent your bid strategy from performing optimally. To use the column, add it to the reporting table for bid strategies or for a biddable item.

Add this column to a report
  1. Do one of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name.

  5. Click + next to the column name in the Available columns list.

The column displays slightly different information depending on the reporting table that you’re viewing:

  • Bid strategies reporting table - The bid strategy health column displays one of the following messages:
    • Limited by max bid
    • Limited by min bid
    • Limited by position
    • Limited by max CPA
    • Limited by min ROAS
    • Significant spend from new keyword temporary positions
    • Limited by lack of offline conversion upload

    You can hover over the message for details. If the bid strategy is limited by a constraint, such as max bid, you can click the message and DS will take you to the place in the UI where you can address the issue.

    The Bid strategy health column.
  • The reporting table for a biddable item - The bid strategy health column describes the action you need to take to address the issue.

For example, if your bid strategy specifies a maximum bid that will always be too low for some of your keywords, the Bid strategy health column on the bid strategy page will display Limited by max bid. If you click the message, DoubleClick Search (DS) will display the keywords page and filter the view so that it contains only the constrained keywords. Then, the message in the Bid strategy health column will tell you the action required to fix the issue.

The column displays --- (dashes) if there are no performance issues with your bid strategy.

Learn more about analyzing bid strategy performance.

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