DoubleClick Search Fundamentals
About DoubleClick Search Fundamentals and Certification
Welcome to DoubleClick Search Fundamentals eLearning and Certification. If you’re new to DoubleClick Search, this course is your first step toward becoming an expert. In this self-paced course, you'll learn key concepts of DoubleClick Search right at your own desk.
Who should take this course?
Search managers, analysts, or bid strategists new to DoubleClick Search.
What's included in the course?
In DoubleClick Search Fundamentals, you'll learn how DoubleClick Search works and how to navigate the user interface. You'll also learn how to:
- Create and edit campaigns through the interface
- Use inbound sync and bulk upload files
- Set up automated rules for ads and keywords
- Create and schedule reports via the interface and offline
- Create keyword bid strategies along with various strategy options
This course is designed to put you in the position of an agency account coordinator responsible for managing a campaign in DoubleClick Search. In DoubleClick Search, this user type is called an Agency user.
Each module begins and ends with an email to you from the search manager of our fictitious agency "AdStomp," a world-class agency that partners with DoubleClick to traffic ads for their clients. The search manager will lay out the tasks that you'll need to learn for each module and will appear through the course to give you tips and advice.
Each module of the course addresses a different topic. You can navigate to each module using the navigation on the right.
We expect the course to take around 90 minutes. If you're already familiar with some of the content, it's okay to skip ahead to modules to find exactly what you need to learn.
After you finish the course, you can take the Fundamentals Exam (a score of 80% or higher is required to pass). When you pass the exam, you’ll get a printable certificate of completion demonstrating your knowledge of the Fundamentals of DoubleClick Search.
Be sure to rate the course content at the end of each module to help us improve the course. This survey is completely anonymous.