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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Edit a campaign

About automated rules

Automated rules change settings in campaigns, ad groups, ads, keywords, or product targets based on criteria you specify. Instead of changing settings, you can create a rule that simply notifies you when campaigns or other items match criteria you specify. You schedule a time for the rule to run, set up the conditions, and specify the action if the conditions are met. For automated rules that run on a recurring schedule, you can manually start the rule at any time instead of waiting for the next scheduled run.


For example:

  • Daily at 1 A.M., increase all bids where the ad’s average position was worse than 3 the previous day.

  • Daily at 8am, send an email if the total spend in any engine account increased by more than 20% from the previous day.

  • Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week.

  • Every Monday, raise max CPC by 15% for keywords that met all of the following criteria from the previous week:
    • More than 50 conversions
    • Cost per conversion under $10
    • Trigger ads in positions worse than 3

Important details about automated rules

  • Automated rules run independently of the DS users who create them. That is, unless a rule is paused or removed, it will continue to run, even if the user who created the rule is removed from DoubleClick Search (DS) or the user's permissions change.
  • Automated rules only work on settings that you have set explicitly. For example, if you create a rule to increase keyword bids by 10% and a keyword is inheriting max CPC from the ad group, DS won’t change the keyword's max CPC setting.
  • Rules that match keyword landing page URLs or that update keyword landing page URLs will skip keywords that don't specify landing page URLs.

Ready to get started?

Take a look at best practices for using automated rules. Then create an automated rule.

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