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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Columns that can appear in formula columns

Formula columns use data from other columns in Search Ads 360 to create custom KPIs. You can use data from:

  • The Search Ads 360 reporting columns listed below.
    To include data from a Search Ads 360 reporting column, use the variable name listed below. The variable name is slightly different from the name that appears in the Search Ads 360 UI. For example, to include an ad's average position in a formula, you specify the Avg_pos variable. But the name of the reporting column as it appears in the UI is Avg pos.

  • Custom columns that you create:

    Variable names for custom columns start with c:, followed by the column name in quotes. For example, if you create a Floodlight column and name it "Thank you page", you specify c:"Thank you page" to use it in a formula column.

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