Formula columns use data from other columns in Search Ads 360 to create custom KPIs. You can use data from:
-
The Search Ads 360 reporting columns listed below.
To include data from a Search Ads 360 reporting column, use the variable name listed below. The variable name is slightly different from the name that appears in the Search Ads 360 UI. For example, to include an ad's average position in a formula, you specify theAvg_pos
variable. But the name of the reporting column as it appears in the UI is Avg pos. - Custom columns that you create:
- Floodlight columns.
- Google Analytics goals columns.
- Other formula columns.
Variable names for custom columns start with c:, followed by the column name in quotes. For example, if you create a Floodlight column and name it "Thank you page", you specify
c:"Thank you page"
to use it in a formula column.