DS overview

AdWords features in DS

The following lists the Google AdWords features that DoubleClick Search (DS) supports, unsupported features, and any available workarounds.

Supported AdWords features

Campaigns:

  • Shopping campaigns: Currently in whitelist release. Learn more.
  • Enhanced campaigns: Learn more
  • Product listing ads
  • Campaign name
  • Daily spending limit (daily budget)
  • Schedule (start date and end date)
  • Geographic targeting
  • Language targeting
  • Campaign Target Network
  • Device Target
  • Ad Rotation: Optimize for clicks and Rotate evenly values
  • Ad Delivery Method
  • Excluded keywords: Set as campaign-level under the Negative keywords tab.
  • Enhanced CPC: You can use Enhanced CPC and the DS Performance Bidding Suite together. Learn more.

Ad groups:

  • Ad group name
  • Search bid
  • Display bid
  • Excluded words: Set as ad group-level negative keywords under the Negative keywords tab.

Ads:

  • Title
  • Ad Description Line 1
  • Ad Description Line 2
  • Display URL
  • Landing page URL
  • Dynamic Search Ads: You can add a URL parameter that will allow the engine to set the landing page URL. This is great when you’re using advanced features like Dynamic Search Ads on Google AdWords. When a user clicks an ad, DoubleClick Search will redirect him/her to the destination URL parameter that’s determined by the engine, instead of the keyword’s landing page URL.

Keywords:

  • Keyword
  • Match type
  • Broad match modifier
  • Max CPC bid
  • Landing page URL

Sitelinks:

  • Upgraded Sitelinks

Display Reporting:

DoubleClick Search provides reporting for campaigns on the Google Display Network. DoubleClick Search reporting also includes data for Google AdWords placements, although the placement data will be aggregated with the display data. For example, if there are 50 non-placement display clicks and 50 placement clicks, DoubleClick Search will report 100 display clicks.

 

Unsupported AdWords features

Engine Accounts:

  • Automated Rules
  • Master account-level tagging and tracking
  • Account alerts
  • Audiences
  • Campaign Placement exclusions

Campaigns:

  • Mobile network
  • Audience Targeting: Click here for workaround.
  • Ad Extensions
  • Time bid adjustments (also known as ad scheduling)
  • Frequency capping for Display
  • Demographic Targeting
  • Geo bid adjustments
  • Social Settings
  • Automatic Campaign Optimization
  • Remarketing lists for search ads
  • Ad Rotation: Optimize for conversions and Rotate indefinitely values
  • ACE (AdWords Campaign Experiments)
  • Target CPA, Target ROAS, Target search page location, and Maximize clicks: These AdWords flexible bid strategies and the DS Performance Bidding Suite are mutually exclusive bid management solutions, and you can only opt into one of them. Learn more.
  • Shared budgets: DS will sync in shared budget values. However, the campaigns that share the budget will each display the total budget in the Daily Budget field. Also, if you edit the Daily Budget field in DS for one of the shared campaigns, that will become the new shared budget for all the campaigns in AdWords. However, in DS, the displayed daily budgets of the other campaigns will not be updated until you run a sync. For example:
    1. In AdWords, Campaign 1 and Campaign 2 have a shared budget of $100.
    2. In DS, you run a sync.
    3. In DS, the Daily Budget field displays a value of $100 for each of Campaign 1 and Campaign 2. In reality, they are sharing a pooled budget of $100.
    4. In DS, you change the Daily Budget of Campaign 1 to $150. In AdWords, $150 becomes the new shared budget for Campaign 1 and Campaign 2. The Daily Budget is still displayed as $100 for Campaign 2 in DS.
    5. In DS, you run a sync.
    6. In DS, the Daily Budget value for Campaign 2 is updated to $150.

Ad groups:

  • Optimize ad display (UI): Activate ad optimization via upload.

Ads:

Keywords:

  • Quality Score
  • First page bid
  • Impression share

Sitelinks

  • Upgraded sitelinks assignment at the ad group level
  • Upgraded sitelinks with additional detail

Reporting

  • Estimated total conversions
  • Track app downloads: You can’t use the placeholder workaround to track app downloads; entering a placeholder keyword in the Link URL field on AdWords will break AdWords tracking.
    • As described in the AdWords Help Center article on conversion tracking: “Application download tracking for Android will only work if your links in Click-to-download or Mobile App Extension ads point directly to the Google Play Store. Third-party tracking URLs are not supported at this time.”
    • Why do redirects break tracking? Tracking Android app downloads relies on data being passed via URL. AdWords adds some parameters to the Google Play URL and later processes it. This is required because cookies on the browser cannot be accessed on a different app (In this case the Market/Google play app).
    • Headline ad clicks cannot track app downloads. However, if the keyword landing page points to the App Store, DS will be able to track the number of users that click through to the Play Store using the Visits column.