Track product extensions in DS

The following workaround no longer applies, as DS now supports AdWords Product Listing Ads campaigns in an open whitelist. Please email your DS support representative or ds-support@google.com to get access.

Google AdWords does not allow third party redirects for Google Shopping; however, third party redirects are valid using the adwords_redirect field in the Google Merchant feed.

Using placeholder keywords, you can generate clickserver URLs that redirect to the desired landing page. These clickserver URLs would be placed in the adwords_redirect field, which would allow you to track conversions for product extensions.

Example 1: Unique placeholder keywords

Product Placehold Keyword Landing Page Clickserver URL
#1 product extension: product1 http://www.brand.com/product1.html http://clickserve.dartsearch.net/link/click?lid=123456789
&ds_e_adid={creative}&ds_s_kwgid=123456789&ds_url_v=2
#2 product extension: product2 http://www.brand.com/product2.html http://clickserve.dartsearch.net/link/click?lid=234567890
&ds_e_adid={creative}&ds_s_kwgid=123456789&ds_url_v=2
#3 product extension: product3 http://www.brand.com/product3.html http://clickserve.dartsearch.net/link/click?lid=345678901
&ds_e_adid={creative}&ds_s_kwgid=123456789&ds_url_v=2

Sample Google Merchant Feed

ID Title Description Link Image_link Availability Price Adwords_redirect
111 Product #1 Product #1 description http://www.brand.com/product1.html http://www.brand.com/product1.jpg in stock 9.99 http://clickserve.dartsearch.net/link/click?lid=123456789
&ds_e_adid={creative}&ds_s_kwgid=123456789&ds_url_v=2
112 Product #2 Product #2 description http://www.brand.com/product2.html http://www.brand.com/product2.jpg in stock 19.99 http://clickserve.dartsearch.net/link/click?lid=234567890
&ds_e_adid={creative}&ds_s_kwgid=123456789&ds_url_v=2
113 Product #3 Product #3 description http://www.brand.com/product3.html http://www.brand.com/product3.jpg in stock 5.99 http://clickserve.dartsearch.net/link/click?lid=345678901
&ds_e_adid={creative}&ds_s_kwgid=123456789&ds_url_v=2

Alternatively, if you don’t require product-level visit and conversion data, you can create a single placeholder keyword to generate a single clickserver URL and use the ds_dest_url parameter to override the landing page URL.

Example 2: Single placeholder keyword

Product Placehold Keyword Landing Page Clickserver URL
All product extension: allproducts http://www.brand.com/ http://clickserve.dartsearch.net/link/click?lid=123456789
&ds_e_adid={creative}&ds_s_kwgid=123456789&ds_url_v=2

Sample Google Merchant Feed

ID Title Description Link Image_link Availability Price Adwords_redirect
111 Product #1 Product #1 description http://www.brand.com/product1.html http://www.brand.com/product1.jpg in stock 9.99 http://clickserve.dartsearch.net/link/click?lid=123456789&ds_e_adid={creative}&ds_s_kwgid=123456789&
amp;ds_url_v=2&ds_dest_url=http%3A%2F%2Fwww.brand.com%2Fproduct1.html
112 Product #2 Product #2 description http://www.brand.com/product2.html http://www.brand.com/product2.jpg in stock 19.99 http://clickserve.dartsearch.net/link/click?lid=123456789&ds_e_adid={creative}&ds_s_kwgid=123456789
&ds_url_v=2&ds_dest_url=http%3A%2F%2Fwww.brand.com%2Fproduct2.html
113 Product #3 Product #3 description http://www.brand.com/product3.html http://www.brand.com/product3.jpg in stock 5.99 http://clickserve.dartsearch.net/link/click?lid=123456789&ds_e_adid={creative}&ds_s_kwgid=123456789
&ds_url_v=2&ds_dest_url=http%3A%2F%2Fwww.brand.com%2Fproduct3.html

Notes

  • Before appending the actual product URL to the end of the clickserver URL using the ds_dest_url parameter, make sure to convert all slashes and colons as indicated above.
  • This method rolls up all conversions to a single placeholder keyword.
  • Some value track parameters cannot be used when using the ds_dest_url parameter - learn wny