Filter by target in Floodlight tag bid strategy reporting

You can filter data in a report to see only the keywords that are in a Floodlight tag bid strategy and have either a CPA or ERS target. With this feature, You don't need to sift through rows of irrelevant Floodlight tags that you haven't set a target against.

Follow these steps:

  1. Navigate to a bid strategy that optimizes to a Floodlight tag.
    The keywords in the bid strategy appear in the table.
  2. In the toolbar above the performance summary graph, click Columns and add Floodlight Activity Target.
    The columnn appears in your report.
  3. Change the view or customize other columns as needed to see the desired columns in your report.
    To select a Floodlight segmentation option, you need to have a report with some action, transaction, or revenue columns.
  4. Click the Segment button and select the Floodlight activity option.
  5. Click the Filter button.
    The Filter panel appears.
  6. Click + attribute or metric, select Floodlight activity target, and select the targets you want to see in the report.
  7. Save the view if desired.