% of budget spend column
Displays the percentage of the ideal budget that a monthly-spend bid strategy spent on a specific date.
The value is calculated as:
- % of budget spend = Spend for the day / Ideal budget spend
You have a target spend of $3000 for June, a month with 30 days.
In the first 10 days, DS spent $1200 on the bid strategy. On June 10, DS spent $110.
- In the UI, the date range is June 10 - June 10. Therefore DS uses June 10 as the date to determine that:
- The Ideal budget spend is $90 (calculated as (3000 - 1200) / 20)
- Therefore, the % of budget spend is 122.22% (calculated as 110/90)
Steps to access this column:
Do either of the following:
Above the performance summary graph, click the Columns button.
Under Available columns, navigate to Bid strategy and select % of budget spend.