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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

% of budget spend column

Displays the percentage of the ideal budget that a monthly-spend bid strategy spent on a specific date.

You need to select a one-day time range (e.g., June 10 - June 10) in the report for this column to work correctly.

The value is calculated as:

  • % of budget spend = Spend for the day / Ideal budget spend

For example:

  1. You have a target spend of $3000 for June, a month with 30 days.

  2. In the first 10 days, DS spent $1200 on the bid strategy, including $110 spent on June 10.

  3. In the UI, you set the date range to June 10 - June 10. Therefore DS uses June 10 as the date to determine that:
    • The Ideal budget spend is $90 (calculated as (3000 - 1200) / 20)
    • Therefore, the % of budget spend is 122.22% (calculated as 110/90)
Add this column to a report
  1. Do either of the following:

  2. Select a single day in the time range selector.

  3. Above the performance summary graph, click the Columns button.

  4. Under Available columns, navigate to Bid strategy and select % of budget spend.

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