% of budget spend column

Displays the percentage of the ideal budget that a monthly-spend bid strategy spent on a specific date.

You need to select a one-day date range (e.g., June 1 - June 1) in this column to work correctly.

The value is calculated as:

  • % of budget spend = Spend for the day / Ideal budget spend

For example:

  1. You have a target spend of $3000 for June, a month with 30 days.

  2. In the first 10 days, DS spent $1200 on the bid strategy. On June 10, DS spent $110.

  3. In the UI, the date range is June 10 - June 10. Therefore DS uses June 10 as the date to determine that:
    • The Ideal budget spend is $90 (calculated as (3000 - 1200) / 20)
    • Therefore, the % of budget spend is 122.22% (calculated as 110/90)

Add this column to a report

  1. Do either of the following:

  2. Select a single day in the date range selector.

  3. Above the performance summary graph, click the Columns button.

  4. Under Available columns, navigate to Bid strategy and select % of budget spend.